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A survey was taken ...

As an indicator of on-line’s impact on off-line behavior, an AOL/Roper ASW Cyber study cited that 8 in 10 online consumers regularly or occasionally go online to get information about products to buy (78%). In addition, nearly 6 in 10 (58%) agreed "going online is a part of the research process before making any major purchase, like a television or car."

What’s more, the longer they are online, the more likely consumers are to consider online integral to research; Seventy-one percent of those online 5 or more years agreed, compared to 49 percent of those online less than 2 years.

A Jupiter Consumer Survey: Retail (November 19, 2001) study attests that for every dollar consumers spend online, another 5 dollars of offline sales are influenced by their online research. Studies of "power users" (consumers who have been online for 5 years or more)demonstrates the degree to which online impacts offline purchase habits:

More than three-quarters (76%) conduct research online to find the price they can expect to pay for a product offline. them select the product they want. More than one-half (51%) select a specific manufacturer or brand based on research they conduct online.
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1. Increase company exposure

2. Increase sales and services

3. Maximum return on investment

4. Reach millions of potential customers quickly

5. Keep up with your competition

6. Streamline flow of information to your employees

7. Open up new markets

8. Reduce cost of printing sales literature

9. Make it easier for customers to get information

10. Make it easier for customers to order

11. Update information promptly
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