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A survey was taken ...
As an indicator of on-line’s impact on off-line
behavior, an AOL/Roper ASW Cyber study cited that 8 in 10 online consumers
regularly or occasionally go online to get information about products to buy
(78%).
In addition, nearly 6 in 10 (58%) agreed "going online is
a part of the research process before making any major purchase, like a
television or car."
What’s more, the longer they are online, the more likely
consumers are to consider online integral to research; Seventy-one percent
of those online 5 or more years agreed, compared to 49 percent of those
online less than 2 years.
A Jupiter Consumer Survey: Retail (November 19, 2001)
study attests that for every dollar consumers spend online, another 5
dollars of offline sales are influenced by their online research. Studies of
"power users" (consumers who have been online for 5 years or
more)demonstrates the degree to which online impacts offline purchase
habits:
More than three-quarters (76%) conduct research online to
find the price they can expect to pay for a product offline.
them select the product they want.
More than one-half (51%) select a specific manufacturer or brand based on
research they conduct online.
6. Streamline flow of information to your employees
7. Open up new markets
8. Reduce cost of printing sales literature
9. Make it easier for customers to get information
10. Make it easier for customers to order
11. Update information promptly
11 Web Site Advantages
Summerville, SC
843-834-2623
843-875-4309
Professional & Affordable Customized Websites
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